Who am I?
A creative, technical designer with a wide spectrum of vision and design capabilities. Passionate about user-centred and innovation-driven user experience and product design. Senior Design Lead in Infosys Strategic Design team. Conducted visual design, product design of business and marketing platform, data management application, enterprise performance management and IOT interactions. Led product design, art direction, visual system and graphic design in team.
7+ years design experience, 2+ years design management experience.
Professional photographer, cinematographer. Official photographer and videographer for Vishal Sikka (previous CEO of Infosys, previous CTO of SAP). Global traveller, gastronome, special invited hotel and travel critic.
Senior Design Lead
Responsibilities/Accomplishments: Design lead of Automobile Shared Data Platform and Service Applications; MDM Cloud Services POC; Drone Cash Delivery App
2016 – 2018
Responsibilities/Accomplishments: Design lead of campaign management and marketing automation platform (client: world’s leading renowned technology retailer); digital farming IOT; immersive game experience. Infosys Limited official photographer for CEO
Responsibilities/Accomplishments: Visual design for SAP Ariba Guided Buying
Comcast Silicon Valley Innovation Center
Responsibilities/Accomplishments: UX and UI design for Comcast Xfinity X1 TV & mobile apps
Responsibilities/Accomplishments: Visual design, app prototyping, POC, VC presentation
Graphic Design Officer
Responsibilities/Accomplishments: Marketing & PR materials, branding
Master of Fine Arts
2012 – 2015
Florida International University
Bachelor of Science
2009 – 2011
Tianjin University of Commerce, China
Bachelor of Business Administration
2007 – 2009
Contribution: Entire EPM² product design. Drive the direction of UI/UX.
About: SaaS EPM (budgeting, forecasting, modeling, reporting, BI) is the key to company’s success in today’s fast-pace and highly competitive business environment. EPM² is going to be a new Silicon Valley based B2B startup product, which is a combination of SaaS, PaaS, App, mobile, and collaboration architecture hosting on cloud. As the head of design in the funding team, I work closely together with our development team members and business analytics team members by providing intuitive user experience design and high quality visual design from pencils to pixels. We aim to launch this product in late 2018.
Contribution: Design lead of this entire product, from pencils to pixels. Initiated design tasks, Conducted POC presentations in client meetings. managed and directed off-shore front-end team for the product development and delivery.
About: Campaign Management and Marketing Automation Platform is a cloud-based platform that helps marketing managers to specify campaigns, target audiences, payloads, and scoring rules that governed the campaign. It’s a useful and meaningful tool that contributes a big value to the marketing users.
Collaborating with the marketing team of our client (a major technology retail company, one of the world’s leading renowned technology retailers) on the design of their campaign management and marketing automation platform, we, the Infosys Marketing Insight team, helped completed this pilot project.
As the principal designer of this project, I adopted the design thinking methodology, conducted extensive user research, and proposed the idea of an intuitive user experience and graphical user interface for non-technical users fulfilled by creating complex campaign roll-out maps with ease and delight. With the strong and professional graphic design expertise, I teamed up with our principal architect and data scientist and meanwhile worked with the front-end development team to ensure that the final graphical user interface design for the platform is done cleanly, intuitively and professionally. We received positive feedback from our clients and this project – campaign management and marketing automation platform – helped us establish high reputation in the industry.
“I worked with Felix very closely in designing a Campaign Marketing Automation Platform for a major technology retail company. It is perhaps the world’s most renowned technology retailer. Famous for stressing visual function and design and the overall user experience.
Felix executed such design. To their uncompromising standards. The GUI was clean, intuitive, and engaging. Marketing managers were able to specify campaigns, target audiences, payloads, and scoring rules that governed the campaign. His initial visual designs alone were a principal factor in winning this work.
Felix is the highest combination of creativity, visualization, and analytical caliber. It comes across in his speech, dress, understanding of ergonomics, and superb visual design skills across a range of vertical disciplines. He is highly attuned to and designs a look and feel with the total user experience in mind. Simply the best.”
Contribution: Design lead of user experience design and GUI design in the beginning stage of multiple products within the platform complex; Managed design related product flow and progress; Initiated POC of the Master Data Management (MDM) Hub platform; Applied design thinking methodology.
About: Infosys **** Technical Platform is a cloud based business application complex that can provide multiple fundamental features in one place. The core business scenario tackled was to design and develop a solution that supports,
• Data streaming;
• The ingestion of existing vehicle records;
• Near-real-time business analytics and decision making on the vehicle records;
• Multi-tenancy (geo, brand and company specific requirements)
• Full auditing and tracking of information within the platform
• Data-first revolutionary vision for a micro-service based real-time data-hub could enable the user to break-free from the legacy digital concrete that is hampering real-business innovation
• Micro-service Design
• Event-Based Architecture
• Data-First Services
• Capability Extensibility on Data- Services
• Data Structure/Flexibility
• Universal Data Hub for Real-time Business Decision Making
• Performance and Scalability
Automobile Shared Data Platform UI Design:
Master Data Management (MDM) Hub platform UI Design:
“Felix brings authenticity to the design process. He successfully created an elegant UI solution for a vexing Big Data problem. Throughout he kept the focus on what mattered: making data understandable so the end user can gain insights. Multiple iterations of rapid prototyping allowed the client to quickly zero in on what mattered.
In addition to this, Felix has a deeply creative side. He is able to shift from data-driven UIs to inspiring visual design as needed.“
Contribution: Design lead of app UI/UX design, managed the design progress; collaborated with our engineers for IoT Integration
About: To explore future possibility of eliminating the need for customers to travel to bank branches for money transfer, Our team designed and built a working prototype showing how a drone can be used for the transaction. The application includes a mobile interface for both the sender and receiver, an NFC enabled cash delivery box, and flight management control tool.
– Send & Receive Cash (with Drone)
– Withdraw & Deposit Cash (with Drone)
– Login / Home
– Air ATM
– Send / Request Cash
– Local P2P Transfer (Range Restricted)
– Face-to-face Transfer – Activities
Visual Design and Prototype:
Contribution: Design lead of UX/Visual design and prototyping
About: Plant IO is an open source, plant-growing platform. With Plant.io, we aim to bring new forms of software-driven intelligence and interaction to the plant growth cycle, while using easy-to-source, off-the-shelf hardware to house, incubate, and monitor the germination of plants. Recent advances in artificial intelligence, automation, and machine learning, as well as data & analytics and the Internet of Things, are enabling new ways in which the digital, the physical, and the biological are converging across industries and all spheres of life.
Web App Design and Wireframes:
Contribution: User interface, icons, email design.
About: Guided Buying gives clients’ employees a simple way to buy smarter through preferred channels. It brings suppliers and buyers together to help streamline procurement. By encouraging your employees to follow procurement guidelines – without having to read them first – you can help them quickly and easily buy goods and services from preferred suppliers with minimal support from your procurement teams. I used to work for SAP Ariba’s UX and during the time working with the design team,I was in charge of the design of the user interface of the Guided Buying, which includes homepage, landing page, items detail page, quote page, requestor page, request for quotation (RFQ) page, HANA server detail page, checkout page, shopping cart widget, navigation icons and RFQ email design.
“Felix is creative, knowledgeable, and AWESOME to work with. I worked with Felix at SAP for the same project. He is good at dealing with solving the problem using his great design skills. Felix is always energetic and wasn’t afraid to tackle the challenging parts for the project. I would be happy to work with him again.”
Contribution: User interface, user flow, wireframing, prototyping.
About: X1 Photos App lets users show off their best photos and videos on your XFINITY X1 TV and share memories from a recent vacation, wedding or party by casting photos to your TV from your phone’s camera roll, or from your Facebook, Instagram or Flickr account. X1 Photos can also be used in conjunction with the Easy Pair App on X1 to easily send photos and videos to an XFINITY X1 TV Box, without the need to log in with your XFINITY username and password. My Contribution to this XFINITY product is the interface design for the X1 Photos TV app and the user flow design for the Easy Pair Mobile App, which helps users easily connect home TV with their personal devices. The design process includes research, sketching, wireframing, prototyping, and visual design.
“Felix is a talented guy with lots of potential! Honest, insightful and passionate about technology Felix will bring a fresh perspective to any UX team looking for a young, relevant point of view.”
About: The XFINITY X1 Sports app provides fast and convenient access to live games, scores of all games currently in progress, additional coverage of the games you are not watching, and upcoming league schedules. Participating in the design research process and working with the product team, I created the visual design and data visualization for the game rating system, and provided maintenance service for the Game Extra in X1 Sports TV App. Such visual design gives users a better way to view visualised data in detail while watching games and creates a new experience for users when they are watching TV.
Contribution: Entire project.
About: As the core UX design team in Comcast Silicon Valley Innovation Centre, our mission is not only to improve existing products (especially dedicated to XFINITY X1 apps), but also to come up with new concepts and experimental ideas for the company’s future products. X1 Karaoke App is a conceptual product, which has both a XFINITY X1 TV app and a mobile app. It is a stand-alone product that is not included in the current personal media or the entertainment XFINITY X1 TV apps. As the only designer of this project, I started from doing research on user experience and found that Karaoke, as an entertainment programme,has brought so much fun in an individual’s life. TV is such a device that not only broadcasts programmes to users to create a one-way experience but also enhances an interactive entertainment experience. In addition, the user flow, wireframes, and visual design have been created for XFINITY X1 box, therefore, this product does have the capability to make Karaoke happen at home!