Campaign Management and Marketing Automation Platform

Design Lead, Infosys

Contribution: Design lead of this entire product, from pencils to pixels. Initiated design tasks, Conducted POC presentations in client meetings. managed and directed off-shore front-end team for the product development and delivery.

About: Collaborating with the marketing team of our client (a major technology retail company, one of the world’s leading renowned technology retailers) on the design of their campaign management and marketing automation platform, we, the Infosys Marketing Insight team, helped completed this pilot outsourcing project. As the principal designer of this outsourcing project, I adopted the Design Thinking methodology, conducted extensive research on user… , and proposed the idea of an intuitive user experience and GUI for non-technical users fulfilled by creating complex campaign roll-out maps with ease and delight. I teamed up with our principal architect and meanwhile worked with the front-end development team to ensure that the final deliverable is done nicely and professionally. We received positive feedback from our clients and this project – campaign management and marketing automation platform – helped us establish high reputation in the industry.

Chanllenges :
• Long Cycles – The marketing models rely on long cycles that ultimately provide insight/feedback for next year’s campaign, they do not take in to account that consumers may have moved on to the next thing (Customer State)
• External insights – Platforms were “far from prepared” for the next wave of Connected devices/explosion of Big + Small data
• Performance – Creation of Target list for campaigns is in consistent with interaction attributes
• Mail driven – All the platforms are mail driven & not Mobile App, Geo tagging/Proximity , native marketing based real time campaigns
• Mass marketing – Mass marketing efforts lead to higher rates of “Unsubscribe”–one of the biggest in B2B space

Core Features:

f

Campaign Management

Campaign Flow

k

Campaign Content Editing

Analytics & Reporting

Wireframes
Campaign Management and Campaign Flow

Scoring Structure Wireframe
The scoring rules of the campaign flow

UI Design
Campaign Management, Campaign Flow, Scoring, Content Editor

Create a Campaign

Campaign Templates and Details

Audience List

Campaign Structuring

Campaign Structuring (Drag-n-drop)

Description

Campaign Flow

Scoring

Scoring (Cont.)

Scoring Widget

Content Editor

Message

Actions

Menu